HISTORY TODAY MISSION AND OBJECTIVES THE TEAM
NEW BOOKS DOMAINS AUTHORS EDITORIAL EVENTS
NEW E-BOOKS DOMAINS AUTHORS ABOUT E-BOOKS
PUBLISHING STEPS DESKTOP EDITING STANDARDS
CURRENT YEAR 2014 (AUTOEVALUATION) YEAR 2012 YEAR 2011 YEAR 2010
AFCN PROJECTS ANCS PROJECTS
DIPLOMAS PRESS REVIEWS NEWSLETTER 

    

      

          

            
            



   
    
    
     CART: 0 items | 0.00 LEI
    
    
home
search TITLE AUTHOR
     
PUBLICATIONS
  NEW BOOKS
  DOMAINS
  AUTHORS
  EVENTS
   
 
   
   
 
NEGOESCU Alina Gabriela
A SEMANTIC AND PRAGMATIC ANALYSIS OF TOURISM ADVERTISING: TOURIST LEAFLETS FROM SIBIU

Tourism is one of the most important industries of the world economy, having a great contribution to economical development. In tourism, where the product is ‘intangible’ (there is nothing tangible for tourists to test in advance), ‘inseparable’ (services cannot be separated from their production), ‘variable’ (the experience is variable and subject to multiple factors) and ‘perishable’ (tourism product is perishable and cannot be stored for future sale), advertising has a vital role. People buy a holiday on the basis of certain symbolic expectations created by advertisers throu[...]

SOLD OUT   pcs.
 
 
   
 
   © Cluj University Press 2012 TERMS & CONDITIONS SPECIAL ACCESS WEBMAIL