| SUMMARY: |
I am not a specialist in the field of museums and museography,
but this paper aims to provide ideas and a basis for discussion from
the perspective of the marketing specialist with practical experience
in the food & drink industry, of which almost 13 years in the beer
industry. However, I did like history as a child, and later I
discovered the pleasure of visiting art museums. Since October 2012
my entire activity takes place at the Transilvania University of
Brașov, Faculty of Sociology and Communication, where I teach
Marketing, Brand Management, and other disciplines related to
marketing, branding, and marketing communication, so it was quite
normal for me to look for and find current examples to illustrate
these courses and seminars, even during museum visits. I would be
glad to know that museum specialists will have found ideas in this
book, which is addressed primarily to students in Communication
and Public Relations, Digital Media, and master students in Brand
Image Campaign Management. Several subjects from the disciplines
I teach are described here, but I have chosen to approach them only
from the perspective of the museums category. |
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