SURDEA BLAGA Bogdan Nicolae
A quantified framework for location selection for global business services centers: case study Cluj-Napoca

 
  ECONOMICA
   
  978-606-37-2257-8
  2024
 
  DISPONIBIL LA CERERE
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REZUMAT: Given the economic growth in the last decade, companies are looking for new locations to setup their centers and, at the same time, cities have a vested interest in attracting this kind of services. It is my aspiration that the resulting framework and its practical application to understanding the development of Cluj-Napoca will be of use to both international businesses and local authorities which would like to better position their cities for such services. Considering the new reality of COVID-19 pandemic, the framework, with adaptations, seems flexible enough to be a useful tool going forward.