SZAMBOLICS Julia, LEPĂDATU Ioana The little exercise book of advertising. Vol I     ŞTIINŢE ECONOMICE, BUSINESS, MARKETING, MANAGEMENT       978-606-37-2327-8, 978-606-37-2331-5   2024     DISPONIBIL LA CERERE   buc.
REZUMAT: The Little Exercise Book of Advertising offers theoretical concepts and practical exercises that students can use in their classes. Each chapter ends with creatively designed exercises that highlight that chapter''''s specific theory. This book includes tasks such as developing a buyer persona profile, formulating a creative brief, comprehending a media strategy, and understanding the importance of correct budgeting.