| REZUMAT: |
This book draws primarily from unpublished chapters of my doctoral dissertation – “Developing
public health policies: Behavioral economics theories and experiments” - completed at Babeș-
Bolyai University between 2014 and 2018. My doctoral research explored the intersection of
behavioral economics, public health policy, and ethical considerations in applying behavioral
insights to health-related decision-making. I''ve brought these chapters together because they
still speak to pressing issues in how we develop and implement public health policies today,
especially as digital health tools gain traction. The fundamental concepts from my academic
work haven''t changed, but I''ve refreshed the material with new findings and expanded the
discussion to show how behavioral economics can shape better public health approaches—
from policy design to digital interventions. |
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