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| NECHITA Florin, TANAKA Hiromasa |
| CREATIVE DESTINATIONS & HERITAGE INTERPRETATION. THE STORY OF TRANSILVANIA CREATIVE CAMP 2016 |
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ARTA |
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978-606-37-0144-3 |
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2017 |
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E-BOOK INTEGRAL |
| Format ebook: |
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| REZUMAT: |
In August 2014 took place the first edition of the Leo AdCamp summer
school, Brasov County, Romania. Attendance was 30 students,
graduates or specialists, 17 of them from Transilvania University of
Bra ov, 10 from Italy, Japan and Austria and 3 from other universities
in Romania.
Academic assistance and idea generation was provided by university
teachers from Transilvania University, teachers and researchers from
Japan, Croatia and Austria, an advertising professional and last but not
least, a successful travel blogger from the Netherlands. The students
created five promotion plans for five distinct tourist objectives in the
Braov County. |
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