The term social responsibility (SR) gained so much popularity in the last 10 years that is hard to think that there are business people who did not hear of it. Nevertheless, through the interviews conducted within this book’ research, many oner-managers of small and medium enterprises from Oradea (Bihor County, western part of Romania) had difficulties in discussing “what it is”. More, in many cases, representatives of socially responsible firms could not offer understanding on the term. While several formal definitions exist, different theoretical traditions are combined and many pra[...]