CREATIVE DESTINATIONS & HERITAGE INTERPRETATION. THE STORY OF TRANSILVANIA CREATIVE CAMP 2016

In August 2014 took place the first edition of the Leo AdCamp summer school, Brasov County, Romania. Attendance was 30 students, graduates or specialists, 17 of them from Transilvania University of Bra ov, 10 from Italy, Japan and Austria and 3 from other universities in Romania. Academic assistance and idea generation was provided by university teachers from Transilvania University, teachers and researchers from Japan, Croatia and Austria, an advertising professional and last but not least, a successful travel blogger from the Netherlands. The students created five promotion plans for five distinct tourist objectives in the Braov County.