The Proceedings of the International Conference Marketing – from Information to Decision 16th Edition

The 16th volume of Marketing from Information to Decision (MID). This anthology comprises extended abstracts presented at the International Conference on Marketing, held on 24 April 2026 at the Faculty of Economics and Business Administration, Babeș-Bolyai University, Cluj-Napoca, Romania (www.econ.ubbcluj.ro/mid).
The current edition is a collection of papers covering sub-domains as digital marketing and AI, retail, tourism marketing, service marketing, strategic marketing and consumer behaviour. We are confident that the papers considered, are inspiring and provide significant insights from the various industries.